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Thursday 8th of September 2016
      

Bacchus, son of the Optimist?



"What's in a name??" well that’s what they say at least.


Without wasting more time and money getting to the final cost which as you can imagine is considerable, I can tell you, it's countless hours of considered thought, time with friends and family considering the pros the cons the hidden meaning if any exist. It’s the hours spent sketching, doodling, wondering. How does it sound, does it run off the tongue? Is it easy to remember? If you tell a friend how do you/they create that bridge?

Then when your deliberations are done, your decision is made, you are firm in your view, plus of course you can get the all essential domain names you need i.e. ."co" ".com" ".this" ".that", then and only then, you think OK. "The optimist"

Then comes the signage, the printing, all the Online and offline media that you spend your resources on to highlight the birth of an idea.
Not to mention, the menus for food, wine, then of course cards and signwriting on the company van. all to be ready, ready for that day! Opening Day!!

My friends who know me well and it’s fair to say there are not many of them, say that I am the optimist, I do try to look on the bright side, I do believe that every cloud has a silver lining and I know for a fact the darkest hour is just before the dawn.

What I didn’t plan for or even think about was that another company would register the “optimist” as a trade mark especially after I had registered my domain names and got on with the process of opening my business. But they did! And once you have a trade mark it’s a difficult and expensive exercise to overturn that decision.

In short we received a legal notice from Living Ventures saying that we could not use the name and there was no discussion on the matter. We were required to change our name or be subject to substantial costs. What would those costs be? Huge I was told and what happens if we were unsuccessful or could we win the day? I didn’t know, I don’t know, I decided it was not worth the risk.

It’s worth noting I was always under the impression that you could not register an everyday word as a trade mark as I believed was very publically demonstrated when posh spice lost her battle to trade mark “Spice” I was wrong! if you are in the process of opening a business and choosing a trading name then learn from my experience. A trade mark check is relatively inexpensive when you consider the alternative.

So it’s said in times of trouble one turns to the God’s we turned to Bacchus, God or wine and some other interesting activities that this text does not need to go into.

So from the 13th of July 2016 the Optimist is no more. The 13th being unlucky for some but I’m assured by my mother it’s not unlucky for me! However it will be a day I remember.

I hope all the optimists will join me and gather in the bosom of Bacchus

"What's in a name??" well that’s what they say at least.


Without wasting more time and money getting to the final cost which as you can imagine is considerable, I can tell you, it's countless hours of considered thought, time with friends and family considering the pros the cons the hidden meaning if any exist. It’s the hours spent sketching, doodling, wondering. How does it sound, does it run off the tongue? Is it easy to remember? If you tell a friend how do you/they create that bridge?

Then when your deliberations are done, your decision is made, you are firm in your view, plus of course you can get the all essential domain names you need i.e. ."co" ".com" ".this" ".that", then and only then, you think OK. "The optimist"

Then comes the signage, the printing, all the Online and offline media that you spend your resources on to highlight the birth of an idea.
Not to mention, the menus for food, wine, then of course cards and signwriting on the company van. all to be ready, ready for that day! Opening Day!!

My friends who know me well and it’s fair to say there are not many of them, say that I am the optimist, I do try to look on the bright side, I do believe that every cloud has a silver lining and I know for a fact the darkest hour is just before the dawn.

What I didn’t plan for or even think about was that another company would register the “optimist” as a trade mark especially after I had registered my domain names and got on with the process of opening my business. But they did! And once you have a trade mark it’s a difficult and expensive exercise to overturn that decision.

In short we received a legal notice from Living Ventures saying that we could not use the name and there was no discussion on the matter. We were required to change our name or be subject to substantial costs. What would those costs be? Huge I was told and what happens if we were unsuccessful or could we win the day? I didn’t know, I don’t know, I decided it was not worth the risk.

It’s worth noting I was always under the impression that you could not register an everyday word as a trade mark as I believed was very publically demonstrated when posh spice lost her battle to trade mark “Spice” I was wrong! if you are in the process of opening a business and choosing a trading name then learn from my experience. A trade mark check is relatively inexpensive when you consider the alternative.

So it’s said in times of trouble one turns to the God’s we turned to Bacchus, God or wine and some other interesting activities that this text does not need to go into.

So from the 13th of July 2016 the Optimist is no more. The 13th being unlucky for some but I’m assured by my mother it’s not unlucky for me! However it will be a day I remember.

I hope all the optimists will join me and gather in the bosom of Bacchus